author here.. the revenue for both sites (since I partnered) was much more than I anticipated, but my take home for DudeRanch.com actually fell around my estimation.. (if that helps)
Thanks. Connecting the dots, I'm guessing that travel to various ranch operators ate into your gross revenue. But, hey, it's the right way to build the business. And it sounds as if those trips made it an unusually enjoyable project.