Garmin. You know, the brand that is 100x more popular among bicyclists.
https://www.garmin.com/en-US/blog/featured-2/safety-and-trac...
Apple don't deserve any credit for the idea but deserve something for doing it well.
> Like the latest Apple Watch, which has a built-in fall detection system, the new Garmin watch also has a safety monitoring feature, which the company calls incident detection.