TVs are no different from computers nowadays, it seemed like untapped potential for targeted advertising.
So are those of us who maybe don't want to be advertised to on every surface of every room at all times just supposed to go live in the woods, or what?
Go to BET watch commercials, go to country music channel and watch commercials.
Then go to comedy Central, watch the commercials.
It was the scariest thing. And my life was never the same. Highly recommend.
BET, will have commercials with almost exclusively African Americans. The food commercials are stereotypical.
Country music channel, will have country looking people and Truck commercials.
Comedy Central, that appeals to everyone including You. You will see your stereotype played out in commercial. Things everyone gets, food, insurance, etc...
Text doesn't describe how stereotypical these commercials are. The subtle family structure, the restaurants/activities, the type of girl they use for a model.
The main change is that now ads will be targeted to the individual, or at least the household, level based on personal information they've collected about you from other sources.
You say that as it is were a good thing. I think it's bad. The last thing we need is more targeted advertising.