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It would allow other players to raise prices and make a profit.

You might pay double for a while until you got round to finding and signing up for a new app.

And in many places, Uber is a monopoly - it would take months for other apps to launch and scale.

Almost every I know has both Uber and Lyft, will check both and pick whichever is cheapest at the moment

Lyft doesn't exist outside of the US.

But other services do, or will.

It probably wouldn't have to be double. They're profitable in the NYC market and I think we pay about 30-50% more than other markets (anecdotally).