They are paying their engineers to conduct interviews, write feedback, and sit on hiring committees. The hiring process is hardly free for them either.
This is a rough estimate for the startup provided in this blog post, you can do this by taking the salaries, getting their assumed hourly rate, and then applying it to the amount spent interviewing.
See https://blog.usejournal.com/it-costs-50k-to-hire-a-software-...