From the article...
"the press release came with a caveat: the game will still be produced in 1080p HDR and get upscaled to 4K for delivery"
Is it the broadcast equipment itself blocking the production pipeline from an upgrade? I would be very interested to hear from a broadcast industry pro where the actual technical constraint is (bandwidth, storage, compute, hardware, etc.). I feel like financing this wouldn't be a problem for the NFL+Fox.
YouTubers can do 4K because modern desktops (and some laptops) have h.265 decoding/encoding acceleration, and they're typically only dealing with 2 content streams on a single timeline. An NFL broadcast is a living nightmare compared to that.