A strange article. There's some good information in there but he seems to undermine himself, leaving me confused as to his intent:

>When firms are still searching for a viable business model, the temptation to go full yogababble gets stronger, as the truth (numbers, business model, EBITDA) needs concealer.

...

My new firm, Section4, was going to "Restore the Middle Class." My colleagues rolled their eyes so hard I wondered if they’d been coached by my 12-year-old son. Then we were "NSFW Business Media" or "Streaming MBA." We’re trying to figure it out. Next week, I'll tell my board we've assembled a group of talented people, are producing short-form video and podcasts, and hope to educate and inform. We’ll go from there.