Pop_os! has done a lot for user experience (install and use), trending closer to macOS.
I do see efforts being made towards capturing desktop users.
I do see efforts being made towards capturing desktop users.
If your hope is to appeal to the masses, there are in my view two cardinal sins in OS naming:
1) Don't put "OS" in the name. It's an automatic "nerd alert." macOS is an exception because you don't have a choice to install it, and Apple is...well, Apple. They're often an exception to many things.
2) No punctuation marks, symbols, etc. Just letters.
Pop_OS! breaks both of them, and one of them twice, and it drives me nuts, because it's a nice distro.
My wife now uses PopOS. It may have been easier to convince her to use it if the name wasn't ridiculous. She likes it now, though.