I'm the CEO of Leva, this company here www.leva.io. We work in the field of entertainment and retail, building unique context-aware machines with mechatronics and computer vision technologies.
From this spring, I've been focusing/obsessed by this idea of crossing cyber-lives of online shoppers (indoor in front of a computer) with outdoor shoppers. The latter are people with their smartphones, in front of the physical products that the others are seeing on their browsers at home. What if we put together users with the same "browsing intentions", with people that are out there with the real things in front of them?
Plus, we think about browsing activities, as individual "jobs". But what if those become collective? What if an influencer could guide a group of online shoppers through different websites/opportunities? At any given time, thousands of people are willing to solve same problems online: buying shoes, food, book a hotel, flight, enjoy something, etc. Those people are related in some way, and only together, in some cases, they can achieve advantages. Like what happens with the shopping teams of the Chinese Pinduoduo, or the users of the American Drop.
A case study could be the one I mentioned before, teens with low-budget that want to buy a particular Nike sneaker, want to be a part of a shopping team, to get discounts or feedback directly from people who have those shoes in their hands. Maybe influencers or people that are in malls right now in front of those shoes? Perhaps they'd like to receive real-time feedback about the quality/materials/sizes/prices?
The value proposition needs to be adequately defined, and this message could seem a bit messy, with many opened ways. That's because it is just the beginning.
We need to do user research to understand pains better, get user feedback and define the real personas of the market segment. For now, this is just a business hypothesis. We'll be doing interviews to the first leads to understand what they want, and we'll define the features of the first MVP.
Does this answers your questions? What's your point of view/suggestion?