The problem is that for lots of these services, some of the coolest features come from them having your real data. I would love to be able to yell across my house and tell google to re-order toilet paper, or check what's on my calendar for lunch tomorrow, or remind me to change the guest bathroom lightbulb when I get home from work today. Seems like overly aggressive obfuscation would take a lot of features off the table.

I wish there was a way to have the techno-optimist frictionless utopia without giving up full control over my own personal data. The right to be forgotten in the EU is a good step towards that, but we need to go a little farther I think. It just seems like nobody is really sure exactly what that will look like yet.