There’s certainly no physical force applied, but using the right techniques, we can predictively force a large part of the population to work against their own best interests using psychology alone. Obviously, this is an amalgam of social elements, redefined value system, stress response and sunk cost fallacy.
Nobody is conflating them but they are de facto identical in terms of results. The physical forcing has been replaced by social pressure and guilt tripping and they are just as effective into getting you to work more hours as were the physical tortures of the times long past.
The major difference being you can just say "I will not succumb to social pressure", where as you cannot say "I will not be forced physically". That's why it's called "force".