Not bad. Didn't think youtube ads would be as much as this.
Not bad. Didn't think youtube ads would be as much as this.
There are a few tiers and it varies seasonally. I run a YouTube channel with ~80k subscribers at the moment and I get about $3CPM (price per thousand). I actually make closer to $5 and even $6 around the holidays as ad prices go up.
But if you are just starting out on YouTube, you are given lower paying ads. You'll see yourself getting CPMs in the $1-$1.50 range. After hitting 50k subscribers it jumps up dramatically. The really premium ads are reserved for whitelisted accounts that belong to certain approved video networks and can earn $5-$8 CPM. These are generally channels with 1M or more subscribers.
Would you know how adblocking factors into these revenues? It can be 50% on traditional web content depending on the demographic, but this gotta be dramatically lower on youtube.
For these videos, the article says the primary audience is women aged 18-24, probably in the US. Adblocking must be rescinding toward zero given the raise of smartphones and google Chrome, that can't block ads.