Am I the only one who is starting to find this sort of company names confusing? I guessed meteor was probably meteor.js (though didn't know there was an associated comapny), but had to think pretty hard about it first. It was clearer when calling things "foo.com" or some such was in fashion, but not now. Even "Meteor, Inc." would have made it clearer, but then you have to check which legal structure a company has. There's also the question of whether such common words in such widespread use for so long can be reasonably trade-marked.

Another issue is odd spelling. Not here, but many valley companies will name themselves, say, "suni" (pronounced "sunny") because that domain name is available. Problem is, if I hear that in conversation, I will google "sunny".

The best example, of course, is the we company. Significant grammatical nail-biting ensued when I saw repeated instances of "we is". I wonder, did Adam Neumann consider that such a name change would lead to articles concerning his company sounding like gollum wrote them? Joking aside, I hope people who name such things start considering how the name will sound, write, and be perceived by most people who read it.