That's assuming the "non-tech businness people" are actually going to spend time writing and reading such scripts.
I've never seen a situation where that ended up happening (because they're going to write the script wrong, they're going to need help debugging, etc...)
Their time is probably better spend doing something else. So they will write english in mails and powerpoint, and a tech will write code in a programming language.
The closest thing I can imagine to having biz people "write scripts", is if it's done in a GUI with a lot of assistance and a quick visual feedback loop (think Excel macros.)
Maybe writing the GUI is a better investment than writing a compiler.