Of course we all know that's a lie. You could pick 10 random tech executives and none of them would know half the acronyms in this post. Why would they need to? That's why they were paying a vendor. Self inflicted indeed.
HIPPA however...
So sure, if you're running a public service with all kinds of semi-anonymous users that have no preexisting side-channel, then you may really need all that infrastructure. But guess what? Most problems aren't like that. If you're just setting up a secure channel between a small set of known-in-advance actors then leverage that simplicity! You probably already have some pubkey based channel between them, so you don't need another one!
KISS. You should probably be using a shared token, not an asymmetric key, and definitely no revocation... if your system is simple enough to get away with that.