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If Apple created a way to launch proper AR experiences basically from a link without having to download a full app - a bit like a snapchat lens, I think they’d clean up in AR.

WebAR is OK but too limited. Just give me some javascript control of not just the objects but how people interact with them and I’ll make you something awesome.

I think there’s a huge missed opportunity here for Apple, for developers, for users.

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WebAR is a term these guys invented. On iOS there are main 2 technologies:

- usdz (standardized zip file of pixar usd and assets) - reality composer (proprietary new format in iOS 13. you can add limited interactivity, but all scripting is in a limited graphical language) - also apps with ARKit + your custom render or SceneKit

Basically I’m saying why not make something that merges the best of both of these - quick/instant to download but with proper scripting so you can make more I sterwetinf stuff than just a object viewed in front of you, at least JavaScript, ideally swift. I’d love that from both an end user and developer standpoint.

AR Quick Look is not Web AR. You can already do true Web AR with all the Javascript you want with 8th Wall.

But this doesn’t work with iPhone right? No camera access with JavaScript?

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