I don't drive though.
This article argues for preventing deaths, not litigating them. What's the use of assigning blame after the fact?
You cannot force people to be more perfect than they are (or want to be). You can "nudge" the right outcome by shaping the environment.
If you google "chicanes in London", you'll see how people's behaviour can be shaped, regardless of their personality. _That_ is what you want, to ensure people's safety.