There's no way they don't wave that fee for blind customers.
Source: former multi-store, multi-Rolex winning Domino's franchisee.
Once the coupon left, he went to the competition. I used to spend about $1,000 a month in advertising just to get a few new customers to call. Keeping the ones you have is orders of magnitude cheaper, even if they complain about "cold pizza" once a month or so to get a free pie.
Rather than working with community groups to help each other find a workable solution.