So the problem is that the w3c is obtuse and hard to use as a lay person, but also that their most recent moves to improve their image do nothing for improving the author's sales pitch for standards-based web technologies, which, let's be honest, is not really their job[1]
To be fair, the w3c is a bit obtuse, but it's also not an educational outreach organization, it's a standards body that makes recommendations (and the recommendations are actually targeted towards browser implementers first, and end-users second). I don't think the author or his clients are really their target audience.