It's like modern developers are slowly rediscovering things we knew when the Macintosh was released in 1984. Maybe in a few decades we can have computers that don't suck again.
The problem is that each new generation of managers/ designers have to try to change shit around just to lesve their mark. "Lead the redesign and modernization of XYZ" looks much better in the CV than "maintained status quo" even if it means just coming up with total shite.
This was in contrast to lots of software at the time which was all hot-key based such that the only way to know what options there were was to look in a paper manual.
iOS 13 has moved even further away from Obvious UI (and more broadly, iOS since 7).