I am sure some companies stops at some point.

At least I want to believe I am working for one

American companies for sure, rest of the world it depends.

True, but it hurts more when it's a company with such a great history and strong relationship with its customers.

I think people don't really care about what Nestlé or Monsanto do because they've never really cared about those companies, but people care about Blizzard.