Well the same can be said about human rights, they only care about it when it affects their business model in a positive way. if it cost them money they are very willing to turn their backs on it.
privacy is not possible in a world where governments are free to suppress the speech and will of the people. any company claiming otherwise simply sees their bottom line as more important than people, whether they are employees or customers.
To me Apple is the worst here because Tim and team have no shame, they will strut upon their stage at their own conferences about how they stand for rights but when the show lights are off they act completely different.