Not sure what you’re talking about, the Apple logo is pretty great, and has multiple meanings.
It was better before they removed the colors.
Maybe, but it doesn't look good. It's just an apple with a bite taken out of it. It's whitewashed and bland. No character to it.
Yeah, but the white apple is a very sterile presentation, and that might work if the company it represents wasn't so sterile too.
Just as one data point, I personally hate the Apple logo and am heartily sick of seeing it everywhere and I loathe the way they feature it so prominently on their laptop lids so that I do keep seeing it continually.