The fact that the enterprise buyer doesn't actually need the feature, or could do it easier/cheaper/better is immaterial. A Purchasing Department worker in the enterprise is looking at your product and Product X, and Product X has that feature that some manager somewhere in the purchasing process said they'd like to have. They really like your product, but they can't justify picking it over Product X without that feature.
Telling salesfolk that they have to walk away from the sale they spent months cultivating is hard, and there are often board-level ramifications to doing it. The entire company has to be behind "Keeping it Simple", including the directors and shareholders. This is why these companies (and products) are rare.