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LoveFilm is very big in the UK, and would say the NetFlix of Europe is an apt description.

I think this deal has to be good for both parties here, and would be surprised if they rebranded LoveFilm. It's a good name.

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The only thing I know about lovefilm is they RL spam my postbox with "offers" that go into the bin none of which have mentioned that you can do anything other than get DVDs by post. I looked at their site today and it seems I can watch their entire catalog online. Useful information perhaps?

And I really question "very big"; asking around 20 or so friends (20+ all very IT literate/gamers) pretty much everyone said something like "who?" or "they do delivered DVDs right?".

I'm surprised you didn't know about the online thing, and even more so that your associates have barely heard of them. They have advertised a fair amount - try asking your non IT literate and gamer friends.

Oh well.

It might be a good name in the UK, but almost everytime I tell someone here in Germany about lovefilm, the first thing I get asked is "So, it's a porn rental thing?"

Fair enough. If I could edit my first post, I'd change it to "Netflix of the UK is an apt description"

Apologies to all you other Europeans.

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