This is Harvard Business Review talking about TED, as in the organization that hosts TED conferences, and is affiliated with TEDx conferences that are held around the world.
We are not talking about a random Theodore here, whose name gets shortened to Ted.
So, in the subject line above, the word “Ted” should instead be “TED”.
I’ll second this - the HBR title even has it capitalized.
I believe there's some normalization that happens to titles to prevent all-caps, and it sometimes is (mis)applied like this. Email the mods using the contact link in the footer if you'd like it corrected expeditiously.
I submitted with it capitalized. Looks like HN automatically uncapitalized it after submission (to prevent YELLING I guess?)