How is this promoting their own product? I think its a genuinely effort to put forth a real life story before you. Most of the SM gurus would say that feeding these trolls is usually a waste of time; instead, monitor quietly to gauge the response to the comment. For a bigger brand, it might not hurt at all, but for a startup, the impact would be much higher. The approach taken by Beevolve as a whole is certainly a better way to tackle this issue. If otherwise, I am hoping someone here might be able to at least point me in the right direction.