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Good for Qwiki! That site blew my mind when I first went to it. I've showed it to a bunch of non-techies and they all have the same "woah!" reaction as well.

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This is the first I've heard of the site so I just had a look. It is very polished. But is there anything to it beyond the "woah!" factor? I checked out the Goya page and it provided a fairly shallow flash montage about him.

I see it won award from TechCrunch, which describes the site as disruptive. The interface, while slick, seems like it would be an interference to any practical usage.

Is there more to it? Genuinely curious.

I think it's just a different way to absorb information that is already out there.

An analogy could be: A student watching a video lesson in the classroom verses (or in addition to) reading a book.

People are different in the ways they consume information and learn things.

Yes, I had the same "whoa!" reaction, then never went back because it's a terribly ineffective way to acquire information.

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