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> If you buy an item at Costco, you can absolutely bet it’s going to be the highest quality item in whatever category you’re shopping.

> prepare to taste an $8 bottle of wine that puts every $100 bottle you’ve ever tasted to shame.

Are you sure that Costco is in the "absolutely highest quality" category? Rather, I'd suggest they're in the "a little nicer than average, and definitely not garbage" category that most regular folks are looking for.

For example, our largest Costco purchase (besides our mortgage - btw, Costco has great mortgage rates!) has been our washer and dryer. The units are certainly not "highest quality in category" but they are pretty nice. Similarly, Costco wine is good, but I have had $100 bottles that were better.

> You can also bet it’s significantly more inexpensive than anywhere else you can get it.

That is not true atleast in Melbourne (Australia), comparing the prices with other super market chains, Costco is a bit more expensive.

> BTW, if you’re a member and haven’t tried the Kirkland (Costco’s house brand) wines, prepare to taste an $8 bottle of wine that puts every $100 bottle you’ve ever tasted to shame.

The Kirkland Sangria is however awful.