I'm the author of the article and want to present a different perspective:
I don't think you're being completely fair to these guys. Sure, they're Apple enthusiasts but they're also digging significantly into the data to back up their analysis. For example, check out one users' analysis on Apple's Cost and Cost Ratios to Revenue: http://www.postsateventide.com/2010/11/apple-quarterly-compa... (Found here: http://www.macobserver.com/tmo/forums/viewthread/79667/).
http://www.windowsitpro.com/article/news2/apple-posts-708-mi...
"The red ink just won't stop flowing from Apple Computer these days, as the company posted a tidy US$708 million loss this quarter. This is only one year after posting a $740 million loss in the same quarter of 1996. Apple said the loss contains a one-time $155 million charge for restructuring and a $375 million write-off to cover the acquisition of NeXT...
"We will return to profitability," said [CEO] Amelio, apparently to himself. Everyone else had stopped listening, except of course "MacWeek," which reported this story as "Company reports $1.6 billion in revenue." I guess that's one way to look at it"
(Fun fact: if you'd bought $10,000 worth of Apple shares in 1Q of 1997 they'd be worth eight hundred thousand dollars nowadays.)