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Comment by brianbreslin | Hacker News Reader

There is some irony that everyone is rushing to build their own competitors because Meetup decided to charge $2. Let that sink in. You're effectively limiting yourself to a LTV of a customer of less than $2 per attendee of their events now. You'll end up in the same vicious cycle of needing to charge for something if you want your platform to survive.

Meetup was making money before they took VC funds and eventually sold to Wework. Their old model of charging $15+ to organizers seemed to work. I paid it for years because of the extra traffic and not wanting my events to be hijacked. They never let you own your own audience though.

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I co-organize a handful of Meetup groups, and we already pay a non-negligible annual fee. There's definitely money to be made.

Most people seem happy shelling out $100-200 per year for a membership. $2 per attendee per event is simply exorbitant, noone will be able to afford that.

It's so bizarrely extreme, I can only assume it's a psychological "anchoring" tactic - a patently ludicrous number that makes the "real" offer (2-3x fee hike) more "reasonable".

So we started our meetup group before meetup.com existed and rely more on eventbrite. If I had been running our events through meetup only and on this fee structure, I'd be paying $400+/month vs the $15 I was ok with paying before to offer a secondary listing of my event. I think the ceiling of fees people are willing to pay is closer to the $15 though.

Meetup has taken at least 18M of funding. That means sustainability is not enough, they have no choice but to bet the farm on being a $100M company.

A competitor can take no money, and they can re-use much of Meetup’s product-market-fit research. The economics are totally different.

From a technical standpoint there’s no reason you couldn’t run a “meetup-lite” for a couple hundred bucks a month. It’s just web forms.

Without VCs to impress you could get by with a lot less razzle-dazzle.

Meetup is owned by WeWork. So it’s even more problematic than that.

Baseless pricing structures make me livid. You get to charge for convenience, you get to charge for your head count, you get to charge for your pet projects and future growth, but if you try to charge me non-trivial amounts to insert a row into a database I'm going to take a work-day and attempt to build an in-house replacement (ymmv, only works for very simple use cases).

And people wonder why every company is based on collecting data now. What else can they do? No one wants to pay for digital goods and services.

People already pay for Meetup.com. As an organiser I think I'm paying around $180 a year and that limits me to three meet-up groups under my ownership.

From what I've seen, no one is complaining about paying for Meetup's services. It's the unfairness of the charge that is the problem.

Why is it unfair? For one, meetup attrition is often in excess of 50%. So, 100 people RSVP, you pay $200 for that one event (more than the previous annual fee), and maybe 50 people show up. It's also out of scale with what similar services charge. Another problem is that it makes running a free/community meet-up unpredictable financially. I'm happy to stump up $180 a year if it means Meetup.com makes it easier to grow the audience for a group I run as a hobby. I'm not happy for that to become, potentially, 12 times that.

People are demonstrably willing to pay for Meetup.com. They're not willing to open themselves to unpredictable and, frankly, wildly higher fees just because Meetup's parent company is going through a hard time.

People are happy to pay but there's a limit. I pay that $180 for a Meetup group yearly but that's already crept up from... $120, I think, over the past few years, and I was already starting to wonder if I was going to keep paying it.

If they increased it another $50 on me, I'd probably just kill it and move as much of the group over to Facebook events (doesn't help the group has been in a lull lately either since I've had a year of planning for my wedding taking up all my time).

So I think they figured this change would let them get more money in the long run without having a bunch of Organizers drop their Meetup groups with a big price hike, but they're going to lose groups this way too and I suspect it's going to make things worse in the long run.

I can't think of any other way they can make money without exploiting their users somehow. Either Meetup turns their userbase into machine learning datasets, people spend some pocket change on it, or Meetup doesn't exist. (This same dilemma exists for most non-data center/non-ecommerce internet companies. People feel that a row in someone's database isn't worth paying for even though it took significant labor to create.)

I mean it's not like going to an event in real life is free in the first place. You have to pay for transportation and so on. You spend your precious time. If it's important to you, why be stingy over 2 bucks.

You’re assuming there’s only one business model.

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