Not raising capital when it would've been easy.
Not understanding my customer despite having a #1 market position.
Not spending enough time with my daughter when she was younger.
Not raising capital when it would've been easy.
Not understanding my customer despite having a #1 market position.
Not spending enough time with my daughter when she was younger.
Listening to the customer feedback I never heard anyone compliment our potency. Later on the hardware for vape carts evolved and new carts came out that could provide higher doses. Our oil did not taste good in those carts so we didn't make the switch. Then when the feedback started rolling in that our cartridges weren't strong enough (they just didn't vaporize as much oil..) we finally made the switch. By then we had lost our market position. Turns out customers liked our flavor but the reason they were really purchasing was the potency.
When you're on top you think it's your brand or your QC that's carrying you...when really it was just a potency game all along.