All this means is nothing changes, nothing improves and companies are free to profit off of suppressing rights in authoritarian countries without blowback from people using their platform (like Blizzard/Riot) or people that work for them. Companies are not and never have been neutral entities. If your goal is profit maximization to the detriment of the social fabric and moral principles, then sure, go ahead and pretend to be neutral. But I'm not sure that should be the goal and we shouldn't be helping companies pursuing this goal.