Think of the countless times people have, rather enthusiastically, argued that 'free speech doesn't mean you're free from the consequences of your actions'. Yet when it's a group that individuals ideologically align with they rapidly segue from free speech being a technical legal requirement as defined by the first amendment of the US constitution, to a value - an ethos. And we are not speaking in hypotheticals - this is happening, right now.
In modern times people increasingly seem to not like defending the right of groups they disagree with. We could debate the reasons there, but I suspect a large part is because we now live in an era of never-ending social media virtue signaling. That's actually what makes what I wrote above so easy to show. If you are genuinely arguing in good faith and do not believe people are engaging in wide-spread hypocrisy, you could go obsessive-compulsive and digging through people's post histories and find many of the same people upset about corporate censorship today cheering it on not long ago. Because they felt that by cheering on nasty groups getting censored, that they were showing their own virtue in being so adamantly against such things. We are, in effect, living out the "First they came ..." poem. As always, what's new is old.