I spend ~$1.5k/mo on Heroku (~27% of monthly revenue). I'm using 2–4 (auto scaling) Performance-M dynos because I was tired of sharing resources and having spotty response times (as were my customers). Once I moved from Standard-2X to Performance-M, my response times dropped from ~500ms avg w/ random timeouts to <90ms avg w/ no timeouts, but my costs skyrocketed. I want a managed hosting provider that rivals Heroku but doesn't make me feel like I have to pay an arm and a leg to get decent service. I don't want to, nor do I have the time to, move to and manage infra on AWS yet.