You say this based on what, exactly? It sounds to me like they just need to finish working on their web site, and one can't really take more from it than that without inserting one's own personal biases.
I think it's a brilliant move.
I'm excited about the potential for Android here in tablet form... I suspect the race will be nearly identical to Apple's on the mobile front... Apple has been a full cycle ahead. They're pushing the technology, they're advancing innovations in Tablet UI (though I think Honeycomb represents a better tablet-progressive than iOS does)... they were ahead on phones, they're ahead on tablets. That impression alone sells people.
As it stands, I'm not even curious what they're trying to do differently than Apple. I'll wait for the next news item telling me how it only sold <10,000 units and how quickly it was scrapped.
But now that I actually see it, I think it's a good ad. Normal iPad users like my sister are painfully aware of their device's limitations, and this speaks to them, if a little cheekily.