For example a commonly repeated advice is that you need a "north star" metric. For facebook this was daily active users (for an arbitrary definition of active). For machine translation research this was the BLEU score (which is also fairly arbitrary and flawed).
Humans need these simplistic metrics because we can't agree on progress otherwise.
But it's also because every human has conflicting goals that we know that the guiding metric won't fail too horribly. At all points in time, people are also evaluating progress in terms of their personal values from their point of view. Gaming of the metrics won't go unnoticed by another human. Edge cases can be patched. Conflicting goals are surfaced, decided on and resolved. The guiding metric and real mission of the organization is evolved organically. All of this is done using biological intelligence.
I don't know if it's really possible to build an AI system with the same property. The course correcting of metrics might for a long time remain in the domain of vigilant humans, as we are the only ones who know what our values are.