I believe you are conflating "being in the market" with "not being successful in the market".
You said they're not in the market ("totally removed"). If they're not in the market, attempting to make a sale, the odds of ever making sale are zero.
If you're in the market, and nobody is buying, you need to improve your product or target other potential customers. If this was about software or other such, everyone would be all over it with great ideas and helpful comments and suggestions for improvement and so on, but because this is about men having trouble finding a girlfriend, they blame the market and stop trying.