When i see the tote bag, i think of

http://designobserver.com/images/features/jacobs.jpg

which, if you ask me, is beyond hilarious and the most ridiculous self-lampooning brand statement ever.

    Jacobs 
    by 
    Marc Jacobs 
    For Marc by Marc Jacobs 
    In Collaboration With 
    Marc Jacobs for Marc by Marc Jacobs

The relevant paragraph from the original article[1] here:

Marc Jacobs skewered his own eponymous empire with his "marc by marc for marc" tote. This fascination with cheap bags seemed like part reaction to, and part extension of the high-end handbag frenzy that gripped the fashion industry for much of the 00s. It had all the same qualities of exclusivity and brand envy, but also seemed at least in part to be an acknowledgement that things had gone too far. Was Mr. Jacobs’ self-mocking tote a mea culpa for the astronomical hand-bag prices he had helped engineer at Louis Vuiton or was it a sly attempt to mainstream the phenomenon?

[1]: Paper, Plastic, or Canvas? (Dmitri Siegel) http://observatory.designobserver.com/entry.html?entry=7917

edit to include alt content of the image link.