Cynically, the Swiss will respond "bite me". After all they still do have a pretty sweet tax-heaven setup, despite the scandals.

A yes, google expect setup the office just for because they liked local cheese. Not any advantages the place, people and infrastructure offers.

Well, good luck finding alumni as good as the ones from ETH Zürich anywhere else.

Not counting the MIT, Stanford, Harvard, UOT etc. that they have to compete with other FAANG for graduates.