Qwiki won Runner up for "Best Technical Achievement" at the Crunchies the other night. Fqwiki is a statement meant to illustrate how ridiculously naive we have become with respect to "innovative technology". Neither Fqwiki nor Qwiki belong even remotely in the same league as Google's Self Driving Cars (which won for Best Technical Achievement).

Building a great company is about more than a hacked-up prototype built in six hours and, with luck, Qwiki might achieve this status. At the same time, however, Qwiki is being disingenuous in promoting a nonexistent technological breakthrough that falsely sets expectations for what "technical innovation" actually means.

Misinformed investors and entrepreneurs will only bring us closer to a bubble that may some day pop. Don't let the hype fool you.

Yours,

Banksy The Lucky Stiff