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Comment by khuknows | Hacker News Reader

I literally just switched to a very limited freemium model yesterday (just trialling it for now), but before then it was just pay to access.

It's $39 per quarter or $99 per year for access to all the content.

Quite a low priced product with decently high churn, so I've been trying to find ways to increase the value.

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Bonjoro is great for reducing churn. https://www.bonjoro.com

Check out how Matt Ragland from ConvertKit uses it here: https://www.bonjoro.com/uses

Disclaimer: I'm the CTO

Bonjoro is such an awesome idea! I was aware of it, but never thought to actually try it out myself. I'll look into it!

Honest question, doesn't this creep people out? I mean, I'm obviously not the target market but I find it awkward enough when sites pop up those "Hi I'm <name>, how can I help you?" chat windows even though I know they're just a script. I can't imagine how I'd feel if I'd bought something a while back from a site and I got a personalized video from the person running it.

(Then again I did buy a Klein bottle a few years back and it came with basically a photo commentary of it being shipped and that was absolutely awesome, so...)

So, how exactly does this work? You get a notification that a customer has triggered your bonjoro, and then you record a video and send it to them via email?

Generally it works like this

- Discrete event (new signup, product purchased, new blog subscriber etc)

- Task is created in Bonjoro

- Bonjoro user records a video and it is sent to the person who caused the event

Higher pricing than i would have guessed. But I guess it solves a professional pain point so worth it

What would your guess have been?

Probably around 60% of that.

But as I said if professionals are willing to happy then no point in being shy on pricing

I was just curious to know your number - it's an interesting data point. I have experimented with pricing, but not enough, so it's something I have to do at some point.

Seems cheap for a business case. Even when I worked in a low-wage EU country, that would easily fit into my training budget.

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