I totally get where you're coming from, but the full sentence is:

> Otherwise [outside a set of very specific circumstances], please use the original title, unless it is misleading or linkbait; don't editorialize.

I'm not sure what would count as "specific circumstances". One could argue though that the original title was "editorialized", since GitLab has an incentive to soften the blow of the news, especially since the original title doesn't tell much about the news itself (what is the important update)?