The ToS was the only thing that had changed, telemetry had not been implemented yet. We've rolled the ToS changes back and are reconsidering our approach based on the feedback: https://gitlab.com/gitlab-org/growth/product/issues/164
I would like to also note that my stance that the non-original title (at the time) was fine does not have anything to do with that title "looking bad" for GitLab. For example, the title now is "Gitlab ‘rethinking’ third-party telemetry", which is also not the original title, looks somewhat good for GitLab and I think it's fine.