How to build a cult brand in a crowded market: lessons from A24

junction43.co

15 pointswhatthe915 comments

So I suppose I should have heard of A24...

Maybe you've seen some of their films? If not, highly recommend checking out Ex Machina :)

Yes, I followed the link and saw that mentioned. I did see that film and really liked it!

Nitpick, but grey on white text, gaaahhh!

But, I had to laugh when I found the RGB is 0x666666 :)

Yeah, you are right! We darkened it a bit now :D