Just this week had a meeting discussing strategies on how to reduce the number of duplicate leads on the CRM system. The meeting ended up with a discovery,that the lead capture form on the website submits multiple records if pressed too quickly. I couldn't count the number of meetings and discussion on lead gen we had.Knowing now that this button renders most of the stats on leads to rubbish,makes me quite sad...
We had a form that was really slow to go through; we couldn't do anything about speeding it up because of where the submission went so we added a little JavaScript to disable the button after the first press.
While I'm not in charge of the website dev in the company, that was the very first thing thst came to my mind.
Originally published at The Conversation, where you don't have to push a button to dismiss an ad to read the actual article.