Snapchat is a cautionary tale against leaving unicorns for dead
axios.com
axios.com
The primary concern is long-term survival and growth, not immediately getting to profitable. They have plenty of cash at $2.2 billion.
Last three quarters of gross profit improvement:
$116m -> $172m -> $223m
Gross profit margin for those quarters:
36% -> 44% -> 50%
Operating expenses for those quarters:
$432m -> $477m -> $451m
Meanwhile quarterly sales went from $320m to $446m.
That's exactly what the market wants to see. Their path to ending the losses is extremely clear at this point.
Call me naive, but I’m still of the opinion that a business shouldn’t be business if it can’t sustain itself.
Biotech companies, as one example, frequently can't sustain themselves when they IPO. They IPO as a means to raise capital to pursue sustainability, to grow the business - develop product etc - using investor money. That's one of the reasons the public markets exist, to expose investors to potential upside.
Tesla is very clearly a business and has lost money every year of its existence.
Amazon lost money for its first seven years, including for several years following its IPO.
Workday and ServiceNow have been money losing businesses for their entire histories. ServiceNow took 15 years to get to profitability in its most recent quarter. They ran losses in the pursuit of faster growth.
Atlassian and Shopify have piled up annual losses for most (all?) of their histories.
Would investors be better off without exposure to Shopify at a $3.x billion market cap at its IPO? It's now $36 billion. Investors get to ride their tremendous business growth (with some obvious risk), which is likely to result in eventual solid profitability.
ServiceNow started as a PaaS and it was hard to sell. Companies didn’t know what to do with it and it wasn’t until they did ITSM (IT Service Management) that it took off. They ate the lunch of their competitors like BMC Remedy.
Snap is just another ad company that can fail quickly of users leave.
Snapchat is a cautionary tale about investing in fads.
Well I guess those who threw their money into "dead stock" at an all time low of $5 at the time, all for it to rise back must have now made a significant gain for now.
Snap is still not profitable just like Lyft, Uber, Blue Apron etc. But instead, this article is a cautionary tale of avoiding buying stocks of unprofitable companies at the IPO price.
Has anyone? Is their recent growth/rebound limited to any particular demographic or geographical area? Are they just quietly killing it? Are advertisers really being drawn back?
It's also very popular for group chats, for which Instagram has no alternative and WhatsApp doesn't have the perceived privacy that Snapchat has.
Unfortunately I don't have any numbers to back this, just my perception.
What is so hard about making an Android app? Where they trying to make a go with some cross-platform toolkit that wasn't quite cutting it?
"significantly increased its revenue-per-user..."
THIS is the part on which I wish they would have elaborated. I'm guessing it's more than selling targeted ads or user info to data mining operations.
Take away: Don't invest in businesses that don't have a solid plan to make money.
If you bought Microsoft stock in 2017 it doubled. If you bought Snap you lost half of it.
Anyone who is investing in Snapchat at this point is doing so purely on stock price speculation. There is no business reason to invest in this company.
I was considering buying several thousand shares at that time but when doing an analysis on the fundamentals I decided to pass. I could have easily doubled my money and maybe tripled if I had sold at the 52 week high. Oh well. There will be other unicorns.
AMD currently has me at a 94.32% return but MSFT is only at 51.33%. Not bad for the year though.