In Neal Stephenson’s latest novel, “Fall; or Dodge in Hell”[0] the Internet degenerates to such an extent that even the least savvy user perceives online material via an “editor”, which is an entity (human or machine) tasked with presenting information to the client in a way that the client would find acceptable. Unsaid goes the implicit bias that would have to govern work products of such editors, which - I suppose - is part of the value prop. You choose the editor to whose methodology you subscribe.

[0]: https://en.m.wikipedia.org/wiki/Fall;_or,_Dodge_in_Hell