Disagree. You open the tag, you close it. Nested. I worked with a non-developer who had some KML (https://developers.google.com/kml/) dumped on her without any training whatsoever and when I explained a few basic thing, including the above rule, she got the principle of it in a few minutes. Because it's not hard (although dumping a KML task on a non-dev is a bastard thing to do).
> but people weren't using XML editors
I personally think that lowering the bar to let as many people in as possible isn't necessarily a good idea. Just IMO