Apple Brings The App Store To Twitter Promising Exclusive Offers

I don’t understand how this is newsworthy or interesting. The iTunes Store already broadcasts special offers via Twitter, why wouldn’t the App Store also do that sooner or later?

Broadcast-only Twitter accounts (which all of these are) are boring and don’t deserve this kind of attention.

(The article also contains a confusing error. It’s not “Twitter executives” who were “joining in on the fun” but Apple executives.)